However, it also started at 6pm BST in the United Kingdom, so assuming Amazon will do a worldwide rollout similar to past year, expect Prime Day 2018 to start on the evening of July 16 and end in the morning of July 18, regardless of where you live.
Prime Day has been a huge hit for Amazon ever since it launched in 2015 and it boasts more deals (and better ones) than Black Friday, the largest commerce day in the United States. Amazon hasn't officially said any of this yet, but our sister site TechRadar stumbled across an Amazon Prime Day 2018 banner on the Amazon UK website.More news: Starbucks says it will close 150 stores next year
Sean Gallup/Getty ImagesAmazon Prime Day will be held on July 16, according to a leak. If we get 36 hours of Prime Day, it will be the longest one yet.
Have your wallets ready, Amazon Prime subscribers, as the third annual Black Friday event of the summer is soon going to kick off. Eastern and ended at midnight Pacific time, Prime Day 2018 is expected to start midday on July 16th and end on July 17th at midnight, closing out 39 straight hours of sales in the United States. While Amazon does discount these items throughout the year, Prime Day is when consumers see these products at their lowest prices of the year. Last year, the event lasted for 30 hours.
Consumers can expect discounts on Prime membership in the days leading up to Prime Day. Prime Day has sparked off something of a bidding war among various retailers, as stores vie for shoppers' attention.