Echo Show for $129.99 ($100 off): This was Amazon's first "teaser" deal and consumers are still flocking to it. Amazon's Echo Show has never been this cheap. However it also noted that many people were nabbing Prime Day deals successfully. Most of the savings are available exclusively for Prime members, but some retailers are sharing the love with all shoppers.
Prime Day was introduced in 2015 in the United States as a one-day only sales event claiming more deals than Black Friday to celebrate Amazon's 20th anniversary.
In India, the Prime Day sale will last until July 17 midnight.
Periodic outages plagued the site just after Prime Day kicked off. Amazon greeted disappointed customers with a disarming error page.
Amazon's annual 36-hour shopathon, an important marketing tool as well as a boost to business, had been expected to drum up US$3.4 billion of spending - up more than 40 per cent from past year - as bargain-hunters chase promotions and discounts.More news: Groenewegen wins longest Tour stage
That put Amazon in the doghouse with upset customers, many of whom have gone on social media to complain. Chains like Macy's, Nordstrom, Best Buy, Walmart, and Target planned to roll out their own promotions, said Charlie O'Shea, lead retail analyst at Moody's.
Amazon was back up and running as usual Tuesday morning on the second day of the company's Prime Day (and a half) sales event. "No Prime Day specials at the store".
In Europe, however, Amazon employees were using Prime Day to draw attention to their complaints against the company. The unions that represent the warehouse workers, Comisiones Obreras and Verdi services union, say they are calling for better working conditions, pay, and health benefits.
"Some customers are having difficulty shopping, and we're working to resolve this issue quickly", Amazon said Monday on Twitter, adding that "many are shopping successfully".
Last year, the e-commerce juggernaut's holiday, which first debuted in 2015, reportedly generated $2.4 billion in sales, according to Coresight Research.