Starting September 14, 2018, Twitch Prime will no longer offer an ad-free experience.
If that wasn't bad enough, all existing monthly subscribers will be rolled over to advertisement viewing on October 15, after which they will also have advertising included.
"Advertising is an important source of support for the creators who make Twitch possible", the company said in a blog post announcing the move. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love. Twitch Prime benefits aren't going anywhere, the company stated, and the community should expect more and better free games, in-game loot, channel subscriptions, exclusive badges and more.
Launched in 2016, Twitch Prime was created to drive more subscribers to Amazon's Prime program ($99 per year), whose benefits include free shipping on millions of products and access to Prime Video. If you have an annual subscription or if you upgrade to one before September 14, you will get ad-free viewing until your next renewal date.More news: Priyanka Chopra and Nick Jonas confirm their engagement
Amazon has announced that beginning on August 28, it will no longer offer 20 percent off pre-orders for Prime subscribers. Like Amazon's movie and TV streaming service and two-day shipping, the benefits of Twitch Prime are all wrapped up within the same $59 per year subscription. One of the best discounts that Prime now offers is 20% off physical game pre-orders; that takes a $60 game down to $47.99, but unfortunately, Amazon just announced that the discount is coming to an end on August 27.
Finally, there's one other way to get ad-free viewing, but this one is only valid for a single channel.
Twitch Prime is still, and will always be, packed with premium benefits you can't get anywhere else.
This is bound to be a disappointment for long-time Amazon Prime members that have utilized the discount on more than one occasion. We'll see you in chat.