While there is a clear divide in the country, with some in favor of Kaepernick's stance against social injustice and others firm that his form of protest is disrespectful to the US military and anti-American, renowned retailers have applauded the efforts of the Swoosh to back the athlete.
The concern here is that the Nike brand further muddies the water on an issue already misinterpreted by a host of people, including the President of the United States. Sure, Nike's stock price was down about 3 percent Tuesday (their competitor's stocks, including Under Armour and Adidas, also were down Tuesday), but it has risen a bit Wednesday (as of noon ET) and is up nearly 28 percent year to date.
"This is a company that's not afraid to take sides", said Tom Stringfellow, chief investment officer with Frost Investment Advisors.
The NFL released a statement Tuesday, saying it "believes in dialogue, understanding and unity". Socks worn by Kaepernick showing police as cartoon pigs are another favoured trope for those who want to portray him as anti-American. The players who participate - almost all of them black - kneel or remain seated during "The Star Spangled Banner", their response to a spate of police killings of unarmed black men in recent years and other law enforcement abuses.More news: Dell Technologies Championship: Bryson DeChambeau wins, Justin Rose second
Debbie Lee, mother of Marc Alan Lee the first Navy SEAL to give his life in service to our country during Operation Iraqi Freedom, founded Americas Mighty Warriors.
Believe in something. Even if it means sacrificing everything.They lost the respect of most Veterans, families of our fallen and American patriots. The company had not used him in the past two years. Trust me I made trips to Colorado with an empty suitcase just to bring back Bronco gear when I visited. "As far as the National Football League is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!" the president tweeted. Many are posting on social media they're taking their business elsewhere. "With a strong majority of voters agreeing with President Trump that player protests are unpatriotic, the National Football League is going to have to walk a fine line between allowing player protests on the field and further alienating their fan base off of it".
The quote raised eyebrows, with some people wondering if Trump's muted response to the Kaepernick ad could be attributed to the Trump Organisation's business relationship with Nike.