"But I think it's a awful message that they're sending and the goal of them doing it, maybe there's a reason for them doing it", Trump told The Daily Caller.
James, who features in the ad narrated by Kaepernick that is scheduled to air during the National Football League season opener between the Philadelphia Eagles and Atlanta Falcons, said that he stood by the sports giant during at a NY fashion show and awards ceremony.
Nike's new ad campaign includes a close-up photo of Kaepernick with the sentence, "Believe in something, even if it means sacrificing everything".
Closing his remarks, he said he stood "for anybody who believes in change".
The management of a Colorado Springs sporting goods store has made a decision to stop selling Nike merchandise after the company featured Colin Kaepernick in a new marketing campaign, KRDO reports.More news: Tesla rocked by executive departures, Musk web show
"If people say your dreams are insane, if they laugh at what people think you can do, good", Kaepernick says in the ad as a skateboarder aces a stunt.
Kaepernick says at the end: "Don't ask if your dreams are insane". "Ask if they're insane enough", James replied with the sportswear giants' motto: "#JustDoIt".
"Don't ask if your dreams are insane, ask if they're insane enough", Kaepernick asks at the end of the spot.
In response to the newly unveiled campaign, many Nike fans protested the company by destroying their Nike-branded products - some by scissors, and some by fire. Covington posted on Twitter to support the Nike boycott that a lot of people have joined.
College of the Ozarks, which competes in the NAIA, said it plans to remove all uniforms purchased from Nike or ones that contain the company's "swoosh" logo.
The move was soon embraced by other players but got major backlash from Republican politicians and US President Donald Trump.