Despite a recent survey from Pew Research, which claimed one in four (26 percent) Americans have deleted the Facebook app from their phone, Facebook thinks you want a new way to use its services, particularly video calling.
The smaller Portal packs a 10-inch display with 1280 x 800 resolution, while the Plus gets you a 15-inch screen with 1920 x 1080 resolution. Curiously, you won't be able to use the Portal to send or receive Facebook messages, nor are there other communication apps, such as WhatsApp or Skype.
Portal and Portal+ are available now for pre-order in the USA - from Facebook at portal.facebook.com, as well as Amazon and Best Buy - and will begin shipping in November. For those who are fearless enough with their data to purchase two, there's a $100 discount.
The new video call devices are powered by AI, with Facebook's "Smart Camera" technology created to follow you as you move around the room and zoom in to the action, meaning you can continue chatting over video while doing chores, cooking in the kitchen, or looking for something in your room.
But the Portal, reportedly delayed from an earlier launch by the Cambridge Analytica data scandal, will pay an extra price for Facebook's years of playing fast and loose with our privacy. Both devices also feature a button that turns their cameras physically off. On top of that, a screen passcode lets you prevent unauthorized use.
The Portal's video chats are encrypted and not recorded, Facebook says, so the company can't hear or see what you're talking about or who is in the room. It integrates with Facebook Messenger and features voice controls: "Hey, Portal".
Facebook describes these machines as flawless for video chatting on Facebook Messenger.More news: Guardiola was unaware of Mahrez's rotten run from the penalty spot
"You can call Facebook friends and connections on Messenger even if they don't have Portal".
The Portal devices feature Amazon Alexa inside, allowing users to ask for weather, news, sports scores, and more.
"Frankly if we don´t build the hardware, I do have concerns", Bosworth admitted, saying it was crucial to put "people first" whether delivering a platform for virtual reality or augmented reality.
But what's really interesting about the Portal is that Facebook doesn't have its own voice assistant ready for heavy lifting. Both the devices will use a 12-megapixel camera to enable video calls.
Facebook says it won't store Portal video on its data centers.
Facebook will offer Portal in two sizes - a $199 model with a 10-inch horizontal screen and a $349 "Plus" version with a 15.6-inch screen that can switch between vertical or horizontal orientations. There are no facial recognition features built into the video calling devices, either. The processing of users' voice commands happens on the device, not in a Facebook data centre. The device features a camera that uses artificial intelligence to automatically zoom as people move around during calls. Users can play music from Spotify, iHeartRadio, and Pandora and watch videos through Facebook Watch, Food Network, and Newsy.