"If the price of getting a weather report is going to be the sacrifice of your most personal information about where you spend your time day and night...you sure as heck ought to be told clearly in advance", said Michael N. Feuer, the Los Angeles city attorney, in a separate New York Times article published on January 4th.
Although the app uses The Weather Channel's name, the product itself is run by a subsidiary under IBM, which bought The Weather Company in 2016.
"The Weather Company has always been transparent with use of location data; the disclosures are fully appropriate, and we will defend them vigorously".
The Los Angeles City Attorney filed a lawsuit against the Weather Channel app on Friday, citing the operator of the app tracked every move of its millions of users and profited from it.
The IBM-owned Weather Channel app has been transmitting its users' precise geolocation data to advertisers and other third parties despite telling users that their location data was needed only for providing local weather data, according to a lawsuit filed Thursday by California government officials. These weather often keep a track of our location in order to provide us the most accurate weather updates they can.
People relied on the most popular mobile weather app to track forecasts that determined whether they chose jeans over shorts and packed a parka or umbrella, but its owners used it to track their every step and profit off that information, Los Angeles prosecutors said Friday.
The lawsuit is seeking an injunction prohibiting TWC from continuing to collect and sell the data, along with civil penalties of up to $2,500 per violation. The lawsuit says that the data was used to delivered targeted advertising and also to analyze consumer behaviour.
The cache of geolocation data formed the core of the company's business model; providing users with real-time weather information and forecasts based on their location.
"The issue of our privacy in the digital age is one of the most fundamental issues we confront today", he said.