But even so, Google's two-year-old assistant would appear to have some impressive momentum on its side. Google says the Google Assistant works with "10,000 smart home devices from over 1,600 popular brands", meaning there are 10,000 different devices that can be controlled by a Google Assistant device.
The months of November and December are always pretty major sales periods for Assistant-equipped devices (mostly due to Christmas, Black Friday, and Cyber Monday).
The Google Assistant was launched in 2016 on the Google Pixel phone, and it has since then been widely adopted on a huge amount of various devices, including laptops that come with a Google-built Chrome OS, which has full access to the Assistant. That estimate includes both Google products and devices from other brands including smartphones, smart speakers, smart displays, auto infotainment screens, and home security cameras. In the same time frame Google Assistant served up over 16 million recipes.
Google says Assistant's number of active users grew 4x over the a year ago, which is really massive if you think about it.More news: Twitter reacts to India's series win in Australia
AI advancements helped improve Google Assistant's voice capabilities.
"This is really showing that the Assistant is available across the devices that really matter to you", says Nick Fox, Google's head of product and design for Search and Assistant.
Have you used any Alexa device? Google Assistant's broadcast feature served up over 24 million messages just in the holiday season alone. This had been sold out for weeks, said devices in-chief Dave Limp, the technology blog "The Verge".
"Ultimately, Samsung Smart TVs will have embedded (or built-in) Google Assistant and Alexa along with Bixby", said Chu Jong-suk, executive vice president of marketing for visual display at Samsung, at an annual media event for new TVs in Las Vegas, a day before the opening of the Consumer Electronics Show 2019. It's mostly thanks to Google's massive number of Android phones, which of course makes a comparison with the install base for Alexa nowhere near apples-to-apples. Amazon has done well with its two-year head start in the market.