If you haven't heard of CES (or the Consumer Electronic Show), it's a highly anticipated annual conference spotlighting cutting-edge consumer tech.
Now the startup's founder Lora Haddock has hit back in an open letter published earlier this week detailing the different explanations from the organisation that have been given for revoking the award.
Her decision to skip the event came several days after Ajit Pai, the chairman of the Federal Communications Commission, and several other scheduled federal government speakers told CES they wouldn't be coming because of the shutdown.
"Entries deemed by CTA in their sole discretion to be immoral, obscene, indecent, profane or not in keeping with CTA's image will be disqualified".More news: U.S. will boot out every Iranian from Syria, declares Mike Pompeo
"The product does not fit into any of our existing product categories and should not have been accepted for the Innovation Awards Program", a CES spokeswoman said in an e-mail statement on Tuesday. "CTA has communicated this position to Lora DiCarlo ".
CTA Deputy General Counsel Kara Maser acknowledged Lora DiCarlo's frustration, but affirmed the product's ineligibility, "even if your submission was mistakenly allowed in the first instance".
The market for sex products such as vibrators and lubricant is projected to grow to $37.2 billion globally by the year 2022, according to British sex toy retailer MysteryVibe.
In 2018, a sex robot was exhibited on the floor of CES, with the creepy looking device (if that's the correct term) showcased on stage. Clearly CTA has no issue allowing explicit male sexuality and pleasure to be ostentatiously on display.
One major company that you won't find at CES is Apple Inc., which opts to produce its own announcements of new products. "From the exclusion of female founders and executives to the lack of female-focused products allowed to exhibit on the floor - there are demonstrable issues with diversity", she writes.
Sex toys and CES have an unusual history.