To set an example, Beyonce committed to meatless Mondays and eating plant-based meals for breakfast, while Jay-Z pledged to eat two plant-based meals per day.
"If every single human being on planet earth ate one plant-based meal a day, can you imagine what that would do to the environment.to your health?" said Borges. You might just get to go to all of her concerts for free! See some of the reactions from social media below.
Seeing either Beyoncé or Jay-Z live at some point throughout life is something that a lot of people might wish to tick off their bucket lists. Knowles made this offer in an Instagram post, where she told her 123 million followers to hit the link in her bio for an opportunity to get free passes to any shows featuring her, her husband and/or both of them together.
See more on celebs who have gone vegan in the video below. "So they decided they wanted to challenge themselves and others to move towards a plant-based diet".More news: Trump says there's a 'good chance' he'll declare national emergency
Explaining their reasons and the responsibility they feel they have, the Carters revealed in the introduction to Borges' book The Greenprint: Plant-Based Diet, Best Body, Better World: "Having children has changed our lives more than anything else".
"Beyoncé and Jay-Z are the biggest stars IN THE WORLD". Participants only have to start (or continue) taking a plant-based approach to their daily life in some capacity to be eligible to win the grand prize.
It's important to note the victor won't technically receive free tickets "for life" but rather a maximum of 30 years, according to the contest's official rules.