Another report by The Wall Street Journal, however, has said that Apple is having dramas with publishing partners, and rightfully so, because the company is apparently asking for a 50 per cent revenue cut from subscriptions.
Now, it looks like Apple will show off its video subscription platform for the first time at the event, according to a report from Bloomberg.
Once publishers give 50 percent of their revenue to Apple, the other 50 percent is added to one large pot and then split amongst publishers depending on how often readers engage with their content. YouTube attempted to implement a similar plan with their YouTube Red subscription service; according to those that participated in the plan it did not work out well.
Some publishers are also reportedly concerned they likely won't get access to subscriber data such as credit card information and email addresses, which can help news organizations build their customer databases.
However, Apple has been holding events in March for years, so it's not entirely surprising news.More news: Irving day-to-day with knee sprain
Did you know we have a YouTube Channel? Apple's App Store, where the service is likely to be distributed, is now available in more than 100 countries.
Beyond music, Apple's next big push into services centers on TV, and in particular, original programming.
"Sources described the event as subscription services focused, but declined to say anything about Apple's standalone video streaming service which is also rumored to debut in 2019".
Apple has long hinted at a planned video service, spending $2 billion in Hollywood to produce its own content and signing major stars such as Oprah Winfrey.
We've asked Apple for comment and will update this story with any response. Sources tell BuzzFeed News that the company plans to hold a special event on March 25 at the Steve Jobs Theater on its Apple Park campus.
CNBC also notes that the core of the argument may be Apple's push for a 30 percent cut of sales made through its service.