The product will be served for a limited time at 59 store locations in and near St. Louis, according to the company, though it didn't say how long the Impossible Whopper will be on its menu.
Vegetarian burgers may finally be getting the recognition they need to go mainstream.
The vegetarian burger patty was created by California-based Impossible Foods, The New York Times reported.
The signature sandwich-upgraded early this year-also promises direct health benefits like additional protein, less total fat, zero cholesterol, and fewer calories than a similar-sized meat burger. Such a move would make the chain the undisputed king of the fake-meat burger.
Impossible Foods' mission statement claims that "using animals to make meat is a prehistoric and destructive technology" and using meat-free alternatives is important for the environment.More news: Erdogan Suffers Major Setbacks in Local Elections in Turkey's Big Cities
High-profile launches notwithstanding, 45 out of the top 100 restaurant chains in the U.S. still don't offer a plant-based entrée, according to the GFI's second annual restaurant scorecard. The plant-based invention that offers a glimpse into what the future of meat might look like. The taste, however, is the same, said Machado.
According to Impossible Foods, their burger is primarily made from water, soy protein concentrate, coconut oil, sunflower oil and other natural ingredients. Beyond Meat counts actor Leonardo DiCaprio and Microsoft founder Bill Gates as investors.
If the new burger is a hit, Burger King plans to then introduce it to their customers nationwide.
Chief Executive Pat Brown indicated the Impossible Whopper could prove a mighty milestone: "We're now in well over 6,000 restaurants".
The chain has been trying to figure out a way to add a plant-based burger option to its menu for about a year, Finazzo said.
Impossible Foods has already raised more than £300m.
Demand for meat-free foods is rising fast.